CLIENT: Future Fins – Surfboard Fins and Fin Systems
RESULTS: While agency-of-record, Future Fins bucked the trend and experienced growth, and increased market share while the hard goods surf industry trended down upwards of -20% to -40%. “Ruckus Creative has a knack to distill the message to the key reasons why to buy our product, and communicate these competitive advantages and core brand effectively with every campaign. Attentive to our brand values, they manage to blend our current consumer perceptions with our future business plans perfectly.” – Vince Longo, President, Future Fins
