KNOWLEDGE BASE: Tips, Tricks, White Papers and Free Advice
Strategic creative easy when you ask the right questions. At Ruckus Creative, as we continuously question the advertising, marketing and branding we see in the marketplace, we’ve come up with some ideas and philosophies of our own. Please feel free to read through our white papers, and if you know someone who might benefit from them, feel free to pass them on.
White PaperDifferentiate for higher profits – create a monopoly and raise your prices"What makes you so special and why should I buy from you and not your competitor down the street?" – How to create compelling and motivational brand strategies, ad campaigns, brochures, and other marketing communicationsRead →White PaperClarity – create an unforgettable brandCan you describe your brand in 3 words or less? Apple®, Volvo® and Starbucks® can. – From a brand strategy to a simple postcard, how to create more sales through focused marketing and advertising.Read →White PaperThree strikes, you’re out – three overused taglines to avoid at all costsThe 3 "me-too" sins of advertising, design. branding and marketing. – How to create effective ads, communications and brand strategy.Read →White PaperDon’t just say it, prove it!Trust is the first step to any sale. – How to build trust in your marketing communications.Read →White PaperAsk and ye shall receive – get a responseGet a reaction – How to ensure your ads, brochures, website and other communications are creating sales.Read →White Paper3-2-1… Using PR for lift-off and liftFor a new company and unique product, PR and grassroots efforts rule. – How to know when to leverage low cost and effective marketing tactics.Read →White PaperAdvertising is for profitsTake control of your advertising and make sure it is making you sales.Read →White PaperPrint is expensive, don’t let your sales team waste it. Qualify, qualify, qualifyBrochures are not cheap - make sure they are doing their job: How to best use your print communications in the sales cycle and ensure your sales team is making revenue and not just pushing paper.Read →White PaperWhat’s your point?: Let your prospects say no, as long as they know what you offerClearly, you should let your prospects say “no” because they don’t need what you offer. But never let them say “no” because they don’t understand what you’re offering.Read →