CLIENT: Kirin Brewery – Premium Imported Beverages
RESULTS: Client deemed POS usage and floor space / impressions was the target. Our program was so well received 2 additional reprints were needed within the first 6 months to keep up with demand. Previous years with other agency-of-records had not needed a single reprint for over 5 years, with same quantities. During this campaign client also beat sales trends by +14%.